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Advertising Textbooks | - 26 items found in your search |
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Coca Cola (Trade)
Assouline Publishing
2759405141 / 9782759405145
U.S.A., Assouline Publishing, 2011, Hard Cover, Fair
Fair condition. Has some scuffing marks to the cover. Coca Cola (Trade) By Product Details Hardcover: 208 pages Publisher: Assouline Publishing (April 26, 2011) Language: English ISBN-10: 2759405141 ISBN-13: 9782759405145 Product Dimensions: 9.5 x 12 inches
Price:
29.99 USD
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Marketing Strategy: A Decision Focused Approach 4th Edition
Boyd, Harper W. Jr.;Mullins, John
0072553936 / 9780072553932
Burr Ridge, Illinois, U.S.A., Richard d Irwin, 2002, Soft Cover, Good
Good condition. No interior writing or highlighting. Marketing Strategy: A Decision Focused Approach 4th Edition By Boyd, Harper W. Jr.;Mullins, John Product Description Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Product Details Paperback: 384 pages Publisher: McGraw-Hill/Irwin; 4 edition (April 4, 2002) Language: English ISBN-10: 0072553936 ISBN-13: 9780072553932 Product Dimensions: 9.9 x 7.7 x 0.7 inches
Price:
5.99 USD
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Designing With Type: A Basic Course in Typography 4th Edition
Craig, James;Meyer, Susan E.;Bevington, William
0823013472 / 9780823013470
New York, New York, U.S.A., Watson-Guptill Pubns, 1999, Spiral, Fair
Fair condition. Minimal writing. Has tear in binding. Designing With Type: A Basic Course in Typography 4th Edition By Craig, James;Meyer, Susan E.;Bevington, William Product Details Spiral-bound: 176 pages Publisher: Watson-Guptill; 4 Spi Sub edition (March 1, 1999) Language: English ISBN-10: 0823013472 ISBN-13: 9780823013470 Product Dimensions: 12 x 9.5 x 0.9 inches
Price:
5.99 USD
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Mass Media Law, 2007/2008 Edition
Don R Pember (Author), Clay Calvert (Author)
007327898X / 9780073278988
Blacklick, Ohio, U.S.A., McGraw-Hill Humanities Social, 2006, Soft Cover, Very Good
Very good condition. No interior writing or highlighting. Mass Media Law, 2007/2008 Edition By Don R Pember (Author), Clay Calvert (Author) Product Description This market-leading text discusses the most relevant mass media legal decisions, from the Constitution to the most recent Supreme Court sessions, in relation to their relevance to modern American law. From the Internet to political advertising laws, Mass Media Law examines the current issues that are shaping the United States' legal system. Product Details Paperback Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 15 edition (May 3, 2006) Language: English ISBN-10: 007327898X ISBN-13: 9780073278988 Product Dimensions: 9.1 x 7.9 x 1.4 inches
Price:
5.99 USD
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Business Degree Success (Palgrave Study Guides)
Groucutt, Jonathan
0230506453 / 9780230506459
Gordonsville, Virginia, U.S.A., Palgrave Macmillan, 2008, Soft Cover, Very Good
Business Degree Success (Palgrave Study Guides) By Groucutt, Jonathan Product Description Business Degree Success is designed for those students undertaking a business degree at university. Although there are many general study skills books on the market, few are specific to business students, and are often generic in focus. Written in a one-to-one style, this book focuses specifically on the needs of business students and looks at length at the various aspects of studying this discipline. Practical in its approach, the book discusses the purpose of study and the different challenges students may encounter on a business degree course, the relationship between students and lecturers, the assignments they will be expected to submit--many of which are specific to a business course, and how a business degree is linked to a future career. Product Details Paperback: 224 pages Publisher: Palgrave Macmillan; First Edition edition (September 30, 2008) Language: English ISBN-10: 0230506453 ISBN-13: 9780230506459 Product Dimensions: 9.1 x 6.1 x 0.6 inches
Price:
9.95 USD
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12 |
Marketing for Dummies
Hiam, Alexander
1568846991 / 9781568846996
Somerset, New Jersey, U.S.A., Hungry Minds Inc, 1997, Soft Cover, Very Good
Very good condition. No interior writing or highlighting. Marketing for Dummies By Hiam, Alexander Product Description Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more Product Details Paperback: 400 pages Publisher: For Dummies (June 2, 1997) Language: English ISBN-10: 1568846991 ISBN-13: 9781568846996 Product Dimensions: 9.2 x 7.3 x 1 inches
Price:
3.99 USD
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Pearson Custom Business Resources MGT-541 Case Studies for Indiana Wesleyan University
Indiana Wesleyan University, James M. Olver, Theresa K. Lant, Robert Plant, Karl D. Majeske, Steven R. Kursh
0558933386 / 9780558933388
U.S.A., Pearson, 2011, Soft Cover, Very Good
Very good condition. No interior writing or highlighting. Pearson Custom Business Resources MGT-541 Case Studies for Indiana Wesleyan University By Indiana Wesleyan University, James M. Olver, Theresa K. Lant, Robert Plant, Karl D. Majeske, Steven R. Kursh : Product Details: Pearson Custom Business Resources MGT-541 Case Studies for Indiana Wesleyan University Soft Cover 113 pages. ISBN-10: 0558933386 ISBN-13: 9780558933388
Price:
23.99 USD
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