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Barney, Robert K.;Wenn, Stephen R.;Martyn, Scott G. Listings

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1 Selling The Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism

Barney, Robert K.;Wenn, Stephen R.;Martyn, Scott G.
087480809X / 9780874808094
Chicago, Illinois, U.S.A., Univ of Utah Press, 2004, Soft cover, New
Book, 

New. Selling The Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism By Barney, Robert K.;Wenn, Stephen R.;Martyn, Scott G. Product Details Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history. Paperback: 448 pages Publisher: University of Utah Press (August 17, 2004) Language: English ISBN-10: 087480809X ISBN-13: 9780874808094 Product Dimensions: 8.8 x 6 x 0.9 inches

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