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Icons of the American Marketplace: Consumer Brand Excellence

Price: 7.00 USD

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Product Details

Author Name: American Benchmark Press

Binding: Hardcover

Book Condition: Very Good

Jacket Condition No Jacket

Type Book

Publisher U.S.A. American Benchmark Press 2007

ISBN Number 0307383458 / 9780307383457

Seller ID 014223

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.
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