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Cases in E-Commerce

Price: 8.99 USD

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Author Name: Rayport, Jeffrey F.

Binding: Hardcover

Book Condition: Very Good

Type Book

Publisher U.S.A. MCGRAW HILL BOOK CO 2001

ISBN Number 0072500956 / 9780072500950

Seller ID 022774

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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Cases in E-Commerce (Hardcover), Rayport, Jeffrey F.; Jaworski, Bernard J.
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