Bookstore

Quick Search

Author
Title
Description
Keyword
ISBN
Advanced Search
 
 
GreenTextbooks.org Gift Cards
Checkout a Gift Card

Would you like to purchase a Gift Card?

 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Marketing Management

Price: 12.89 USD

Additional Images

Product Details

Author Name: Winer, Russell S.

Binding: Hardcover

Book Condition: Like New

Type Book

Edition 2

Publisher U.S.A. Prentice Hall 2004

ISBN Number 0131405470 / 9780131405479

Seller ID 022850

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

Product Reviews

Submit A Review

Your Name:
Subject:
Message:

Reviews



Questions, comments, or suggestions
Please write to greentextbooks@comcast.net
Copyright©2016. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie