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Prin of Mktg-A Global Perspective

Price: 9.99 USD

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Product Details

Author Name: Semenik, Richard J.

Binding: Hardcover

Book Condition: Very Good

Type Book

Edition 2

Publisher U.S.A. South-Western Educational Publishing 1995

ISBN Number 0538839139 / 9780538839136

Seller ID 022851

Very good condition. No interior writing or highlighting. Principles of Marketing: A Global Perspective Second Edition By Semenik, Richard J.; Bamossy, Gary J. Product Description Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level. Product Details Hardcover: 640 pages Publisher: South-Western Educational Publishing; 2 Sub edition (January 1995) Language: English ISBN-10: 0538839139 ISBN-13: 978-0538839136 Product Dimensions: 10.2 x 8.2 x 1.2 inches

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