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Price: 4.48 USD

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Author Name: Jones, John Philip

Binding: Hardcover

Book Condition: Very Good

Jacket Condition Very Good

Type Book

Publisher U.S.A. Simon & Schuster 1995

ISBN Number 0029166624 / 9780029166628

Seller ID 022964

This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.

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