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E-Commerce: Business on the Internet

Price: 2.99 USD

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Product Details

Author Name: McLaren

Binding: Paperback

Book Condition: Very Good

Type Book

Publisher U.S.A. Course Technology 1999

ISBN Number 0538689188 / 9780538689182

Seller ID 022977

This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

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