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Marketing Management: Analysis, Planning, Implementation, and Control

Price: 9.99 USD

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Product Details

Author Name: Kotler, Philip

Binding: Hardcover

Book Condition: Very Good

Type Book

Edition 8

Publisher U.S.A. Prentice Hall 1994

ISBN Number 0137228511 / 9780137228515

Seller ID 022978

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork a...

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