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Marketing: Creating and Keeping Customers in an E-Commerce World

Price: 7.99 USD

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Product Details

Author Name: Zikmund, William G.

Binding: Hardcover

Book Condition: Good

Type Book

Edition 7

Publisher U.S.A. Thomson South-Western 2001

ISBN Number 0324028113 / 9780324028119

Seller ID 024586

All of the hot topics are covered, including e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence. An appendix on marketing plans guides readers in developing marketing strategies for both large and small organizations. New e-commerce boxes focus on the impact of technology on global marketing and relationships. The Internet is now fully integrated throughout the book featuring marketing trends and issues along with a cross-functionality focus.

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