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Marketing

Price: 9.99 USD

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Author Name: Lamb, Charles W.

Binding: Hardcover

Book Condition: Very Good

Type Book

Edition 7

Publisher U.S.A. Thomson South-Western 2004

ISBN Number 0324147988 / 9780324147988

Seller ID 027296

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of the learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides learners with an exhilarating first introduction to the dynamic world of marketing.

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