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A Framework for Marketing Management

Price: 4.99 USD

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Product Details

Author Name: Kotler, Philip

Binding: Paperback

Book Condition: Very Good

Type Book

Edition 2

Publisher U.S.A. Prentice Hall 2002

ISBN Number 0131001175 / 9780131001176

Seller ID 028193

"A Framework for Marketing Management" is a concise paperback adapted from Philip Kotler's #1 selling book, "Marketing Management." A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing--and its relationship with the consumer.

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