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MP Marketing with Student CD-ROM and Powerweb

Price: 9.99 USD

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Author Name: Kerin, Roger A.

Binding: Hardcover

Book Condition: Fair

Type Book

Edition 7

Publisher U.S.A. McGraw-Hill 2002

ISBN Number 0072553391 / 9780072553390

Seller ID 029205

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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