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Cases in Strategic Marketing

Price: 25.00 USD

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Product Details

Author Name: Brown, Lew G.

Binding: Hardcover

Book Condition: Like New

Publisher Prentice Hall; 1st Edition 2000

ISBN Number 0130863599 / 9780130863591

Seller ID 045719

This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve "all" functional areas--Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis and financial analysis. Categorizes cases according to: Segmentation and Buyer Behavior; Industry Structure and Competitive Analysis; International; Product; Price; Promotion; Supply Chain and Distribution; Ethics and Social Responsibility; Comprehensive Cases. B>" For Marketing managers and strategists.

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