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The Media of Mass Communication, 2006 Update

Price: 3.99 USD

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Author Name: Vivian, John

Binding: Paperback

Book Condition: Good

Edition 7

Publisher U.S.A. Allyn & Bacon 2005

ISBN Number 0205467016 / 9780205467013

Seller ID 060658

This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives. The mass media; books; magazines; newspapers; recordings; radio; movies; television; the Web; public relations; advertising; news; entertainment; media research; mass communication and its effects; mass media and society; global mass media; mass media, governance, and law; media ethics; visual messages; and mass media and political systems. Introductory media studies.

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