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Basic Marketing Research [With Infotrac]

Price: 6.99 USD

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Product Details

Author Name: Churchill, Gilbert A.

Binding: Hardcover

Book Condition: Very Good

Edition 5

Publisher U.S.A. South-Western College Pub 2003

ISBN Number 0324190972 / 9780324190977

Seller ID 064914

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

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