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Market-Based Management

Price: 5.99 USD

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Product Details

Author Name: Best, Roger J.

Binding: Paperback

Book Condition: Very Good

Edition 3

Publisher U.S.A Prentice Hall 2002

ISBN Number 013008218X / 9780130082183

Seller ID 066501

This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.

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