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Marketing: The Core with Online Learning Center Premium Content Card [With CDROM]

Price: 5.99 USD

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Author Name: Kerin, Roger A.

Binding: Paperback

Book Condition: Very Good

Edition 2

Publisher U.S.A McGraw-Hill 2006

ISBN Number 0073215740 / 9780073215747

Seller ID 082130

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketings 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thats equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..

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