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Advertising and Promotion: An Integrated Marketing Communications Perspective

Price: 39.99 USD

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Author Name: Belch, George E. (George Edward)

Binding: Paperback

Book Condition: Very Good

Edition 8

Publisher U.S.A. McGraw Hill 2008

ISBN Number 0071284400 / 9780071284400

Seller ID 088140

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect t...

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