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Introducing Communication Theory: Analysis and Application

Price: 4.95 USD

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Author Name: West, Richard L.

Binding: Paperback

Book Condition: Very Good

Edition 4

Publisher U.S.A. McGraw-Hill 2009

ISBN Number 0071276343 / 9780071276344

Seller ID 097605

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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