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A Framework for Marketing Management

Price: 32.99 USD

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Product Details

Author Name: Kotler, Philip

Binding: Paperback

Book Condition: New

Edition 4

Publisher U.S.A. Pearson 2008

ISBN Number 0136026605 / 9780136026600

Seller ID 128963

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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Framework for Marketing Management, A (4th Edition), Phil Kotler (Author), Kevin Keller (Author)
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